Journal

Why we build static-first

Most marketing sites don't need a database on every request. Pre-building pages at deploy time gives visitors HTML that's ready to go, straight from a CDN.

What you get

  • Speed. Pages are served as files, so there's nothing to compute per visit.
  • Security. No server-side code running in production means less to patch.
  • Lower cost. Static hosting is cheap — often free at small scale.

Static doesn't mean stuck. A headless CMS or a Git-based editor keeps content easy to change.

A minimal Eleventy page

---
layout: page.njk
title: Hello
---
Write in **Markdown**, publish as HTML.

When a page genuinely needs live data, we add it where it's needed — not everywhere.

Next step

Got a project that should be working harder?

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