Journal
Why we build static-first
Most marketing sites don't need a database on every request. Pre-building pages at deploy time gives visitors HTML that's ready to go, straight from a CDN.
What you get
- Speed. Pages are served as files, so there's nothing to compute per visit.
- Security. No server-side code running in production means less to patch.
- Lower cost. Static hosting is cheap — often free at small scale.
Static doesn't mean stuck. A headless CMS or a Git-based editor keeps content easy to change.
A minimal Eleventy page
---
layout: page.njk
title: Hello
---
Write in **Markdown**, publish as HTML.
When a page genuinely needs live data, we add it where it's needed — not everywhere.